Net marketing time is often inadequate in the area of business customer sales. This is also shown by the current business customer survey, in which 61 % of the surveyed banks expend less than 30 % of their time on marketing. zeb/ identifies and eliminates marketing obstacles and increases the marketing time of banks to over 60 percent.
You profit from our special measuring process because it provides an objective and quantitative basis for creating the leverage you need to extend net marketing time. Based on this, we conduct workshops on different themes where we design targeted measures to increase marketing time.
Our services:
- Our first task is to objectively measure net marketing time and to document all the factors which put constraints on marketing time.
- At the subsequent workshops, we develop measures, such as the use of a qualified marketing assistant, to optimize your marketing operations.
- We also structure the interface between the front and back offices. This simplifies and speeds up decision processes.
- We also establish systematic marketing processes and eliminate superfluous activities.
- Overall, we can increase net marketing time to up to 60 percent of regular working hours.