A modern retail bank needs a strategy-based customer segmentation concept and a sales organization that is tailored to these customer segments. Often, however, the bank has no detailed customer evaluation concept on which to base its customer relationship management strategy. zeb/ helps banks to develop target group-specific customer advice concepts which are oriented on existing earnings potential.
zeb/customer segmentation provides a multifaceted overview of your customers. We help you to classify individual customers into homogeneous customer groups with high earnings potential. We offer you a strategic basis which enables you to intensify customer business and orient your sales structures and service portfolio on your customers' specific needs.
Segmentation concepts are developed and implemented in a stage-by-stage process:
- First of all, we establish the relevant criteria, such as customer income, sales or assets. We also take customers with specific requirements or special customers (e.g. business start-ups, freelancers, top private customers etc.) into account.
- Then we establish the segments to which the customers will be assigned.
- We put the results of the concept development phase into a technical database. This maps the future segment structure, enables simulations and helps you to identify customers who have to be transferred to a new customer adviser or sales unit.
- Then, we support you in the process of allocating customers to segments and help you to adapt the customer data in the operational systems.